Imagine spending a few minutes of your time to increase sales, traffic, and brand recognition with little to no cost. Yes — marketers from all over the world agree that social media has helped them gain exposure for their business. It goes without saying that social networks have provided a portal wherein marketing strategies don’t have to be complicated and expensive, and anyone who is not using this resource is clearly missing out a whole lot.
Increased Brand Awareness
If you are looking for brand recognition, social media can provide you with a broad network of consumers no matter what your business niche is. Nearly everybody is on social media — from mega-corporations to stay-at-home moms offering their handcrafted goods to friends and even strangers.
It’s easy to get started. You simply have to create social media profiles meant for your business. Although some people start with their personal accounts, it’s better to create a business page wherein friends and friends of friends can like and share your page. Having people on board with you will gradually build your reputation if you are consistent and provide regular updates.
You only need to set aside a few hours per week and your efforts will surely pay off. A lot of businesses started on Facebook and Instagram, and they’re already earning a hefty sum even without a physical location.
Social media can reach the farthest of people, so you got to take advantage of that.
Higher Conversion Rates
Conversion is more realistic on social media. Every post or comment you make can take your audience to your website, which will add to your traffic. If you don’t have one, you’ll win the hearts of consumers because the human element is visible and is felt by your customers. After all, a lot of people find easier to conduct business with another person rather than companies.
Interacting with your audiences is the best way to convert them into customers because you can easily develop relationships with them, something that many businesses are lacking. If you leave a pleasant impression, they will likely think of you first when they need a product or service from your niche.
Your social media page also serves as your feedback page. Potential customers won’t have to go to third-party sites so they can evaluate your business. They can simply look at your reviews or read comments from customers who have already conducted business with you. Eventually, they will consider trying out a product or two from you because you already got people talking.
Happy and satisfied customers will come back for sure, and they will definitely start referring you to friends and family. The thing about social media is that you can talk directly to your customers and they like when they receive a response that reads like it’s written by a person and not a system-generated message. Acknowledging comments and likes from your followers shows that you value them and their time, which in effect will add to their overall customer satisfaction.
More Blog Traffic
Your blog may have the best content in the world, but if you have no sharing options, it will remain stagnant for a long time because gaining inbound traffic has become more challenging as the years go by.
If you leave out social media in your marketing efforts, your inbound traffic will be limited to your usual blog visitors. Using the power of social media will increase your reach and will expand the demographic that your business actually caters to. More people will get to know your blog especially if you syndicate it well on your various social media accounts. Don’t stick to one social network either. Create a page on numerous social media sites to have a wide variety of people know your brand.
The Role of Social Media
There are many success stories that social media is responsible for — from eager job applicants to new businesses to huge companies who want to get to know their customers better. Social media’s role in marketing is to use it as an instrument of communication that makes your business accessible to anybody who may need your product or services. It also helps introduce your brand to people who haven’t heard of it yet.
With the use of social media, you gain not only repeat buyers but also the loyalty of customers. It’s a platform that’s so diverse you can use it according to your business needs, no matter where you are in the world.