GOOD LINKS REQUIRE INTENTIONAL EFFORT.
Google often tells website owners to “create great content.” You need to be creating pages that provide value to your audience.
But valuable content requires promotion. If you want to secure the links your website deserves, you need to be intentional about promoting your pages to websites where your links make sense.
Links don’t happen, otherwise.
According to a 2015 joint study by BuzzSumo and Moz, the majority of posts online have zero external links (links from other websites).
The majority of content online has no real chance to receive significant search traffic, which is responsible for the majority of traffic online.
SEOs know the impact a few natural links from quality and relevant websites can have. It no longer takes hundreds or thousands of links to rank. The commodity of a single link has vastly increased, giving quality websites even more power within their respective industries.
In order to secure a link, you need to demonstrate value in a persuasive manner.