Link building has always been a sensitive topic and some marketers even do their best to steer away from it. However, in the world of digital marketing, it’s quite impossible to do away with link building because quite frankly, it is a known fact that links play a big role in site rankings. If you want to maximize the potential of link building without getting burned, below are some tips to help you out.

White Hat Vs. Black Hat

Close-up of business people wanting to put two pieces of puzzle together.

This concept is quite common and simple — white for good, evil for bad. If you want to practice link building without getting burned, you have to associate yourself with white hat strategies by all means. Do avoid link building techniques that involve poor quality BPNs, link farms and automation.

Use High-Quality, Relevant Sites

Gone are those days when quantity backlinks are recommended for link building. Not only are quantity backlinks dangerous and prone to penalties, they are also grossly ineffective. That being said, it would be wise to prioritize backlinks that are linked to highly relevant and high-authority domains.

Also, put in mind that link building using pages with high page authority and domain authority is better and safer than establishing numerous links from low or medium-authority sites.

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Long-Term Strategy

Link building, when used properly and efficiently, can definitely bring about many long-term benefits. However, take note of the word long-term; do not expect immediate results and rewards because you will only be disappointed or worse, you might be tempted to use black hat techniques.

Guest Blogging 

This is another link building strategy that may be meticulous at first, but once established, can be extremely effective. Guest blogging is basically scouting for the right kind of web sites for your high-quality content to be published.

This strategy is also known as manual linking mainly because it is literally manually linking your website to another site by your content. That being said, make sure that you reach out to websites that are relevant to your niche and has established a genuine readership population.