Anchor texts are the combination of words or variations of keywords used to hyperlink to another website. Back in the day, people only use generic anchor texts like “Click here” to let people know that it is indeed possible to click the written words to get redirected to another page.
However, that period has long passed. Nowadays, you can already use anchor texts to improve user experience and, therefore, gain better patronage for your website. Read on to learn how you can use anchor texts for better UX.
Choosing the Right Anchor Text for the Job
Like other SEO tactics, it takes a lot of practice to learn the right keywords to use as anchor text for different situations. Since there are multiple approaches to this, there is a good chance that you get confused and end up messing with your search engine optimizer’s carefully crafted campaign.
But fret not; we have compiled some of the things you need to know to properly select the right kind of anchor text to use.
- Partial Match
Partial match anchor texts contain part of the main keyword for a page. They remain in the search engine’s radar, so they provide great support for the page while avoiding keyword stuffing, a notorious Black Hat SEO strategy. Using it also makes for a more natural flow of sentences that can help users understand the context of the content better
These anchor texts carry the copyrighted name of an entity. This type of anchor text often composes 70 to 80 percent of a website’s anchor text and is mostly used for eCommerce and other online businesses.
Focusing on this anchor text means that you’re after the establishment of the brand’s reputation through the website. Fortunately, Google loves brands that will do well for your SEO. That is unless you have an exact-match domain.
Generic anchor texts provide a steady backbone for any website. Since they help users know when it is appropriate to act on a hyperlinked text, it is a safe choice for pages that provide information and other relevant content. Provided that the content around it states the context very clearly, Google won’t have any problem indexing with this kind of anchor text.
Naked anchor texts are basically the web address or URL of the website you are linking to. This can be used for internal links as well as external ones.
Tips to Boost User Experience Using Anchor Texts
User experience is now the focal point of most SEO strategies and the use of anchor texts are no exception. Aside from helping web crawlers understand and index a page better, anchor texts can also provide better UX since it guides them through the otherwise complicated network of web pages.
Below are some of the things you should keep in mind when using anchor text to optimize user experience:
- Be descriptive
Make sure that the anchor texts you use can accurately describe the content of the page you are redirecting them to. This means you should avoid overusing naked and generic anchors as it tends to confuse readers when placed out of context.
- Provide information, even when out of context
Some anchor texts can still provide information even when out of context. Case in point is the placement of generic anchors as well as ones that describe a brand when letting the readers know about a newly released guidebook.
- Use nouns when possible
Nouns should be prioritized in the anchor text selection process as they are more specific compared to verbs. This will help you avoid vague anchor texts that can confuse both readers and search engine bots.
- Be concise
Save for long-tail ones, anchor texts should be short and concise. Since they are conveying thoughts from the page where they redirect users to, they should represent the gist of the things they would soon read about.
- Choose words that stand out
Anchor texts should stand out as users won’t be able to find them if they look exactly like other texts in the page.