Guest blogging has been a popular link building strategy a few years back, but when the head of Google’s web spam department, Matt Cutts, released a statement in 2017 that this strategy is already done. If you are not familiar with guest blogging, it is basically publishing your content on other websites and can bring forth a positive boost in SEO because it can be linked to your website. In short, guest blogging is an effective way to increase search engine rankings.
What’s Wrong with Guest Blogging?
Basically, there’s nothing really wrong with guest blogging. In fact, according to HubSpot, 53% of marketers admit that guest blogging is their top marketing priority. The only thing that’s wrong with guest blogging is when it is abused by low-quality, spammy or sketchy sites.
In other words, guest blogging is not totally banned by Google, it’s just that you have to make sure that you practice this strategy with high-domain, high-authority websites to get optimum results.
More Than Link Building
To fully maximize the potential of guest blogging, you have to ditch the literal link building mentality and instead keep in mind that you want to educate and add value. With that kind of mentality, you will be able to produce high-quality content instead of spammy, fluff content. When you produce quality and relevant content by guest blogging, visitors will take the time to read your post and has a higher tendency to click the links back to your blog.
Look For Trusted & Relevant Websites
Your brand or business’ reputation is very important, right? That’s why when you are using the guest blogging strategy, you have to put your best foot forward and meticulously narrow down the sites that you would be writing for.
Your affiliation with sketchy or low-quality websites would definitely affect your reputation so it is highly suggested that you only write for trusted and relevant websites related to your niche or business. Never settle to write for a totally unrelated website because your content will only be wasted.