There are several reasons for starting a blog. Some people do it just for fun, to express one’s self, or to tell crude stories only Internet folks will understand. To a lot of people, however, a single blog post can totally change the face of a business, or it can hold that power to turn someone’s views to completely something new, even change a person’s life.
No matter what your goal is, taking your blog to the next level is the key to enticing the online audience. You may be a skilled writer. However, it can be difficult to keep track of all the elements, especially if you got your hands full already. If you’re not exactly sure what to do, you can always enlist the help of a professional blog management company whose bloggers have extensive knowledge on the elements a blog needs for it to be considered perfect.
Curious how they do it? Below are the things that your blog needs for each post to be effective.
1. Compelling Headline
Consider the headline as the face of your blog post. Copywriters believe that if you can’t stop a reader in their tracks with a magnetic headline, your chances of them clicking your article to read the rest of the post are very little. This applies most to small companies who haven’t established their brand quite yet.
The trend that the Internet goes with these days is that the more ridiculous your headline is, the more likely it will be clicked. This is the reason why a compelling headline is strongly needed. It should be a headline that readers can relate to immediately and makes them want to read not just one article from your blog, but all of it.
To keep them to continue reading, make sure your copy has attractive sub-headlines, too. And, oh, don’t forget the bullet points.
2. Engaging and Entertaining Story
Now that you’ve caught the attention of your readers from the headline alone, your next goal is to make them stay and finish your entire post.
A copy has different sections that deliver a certain goal — to get the reader to read the next sentence, and the next sentence after that (and so on) until he reaches your conclusion part. To make sure this happens, create a captivating story.
According to a survey, adding a story at the beginning of an article resulted in more people staying longer in a blog post. A story can be anything that’s related to your entire post, but it has to have the elements that will make it powerful. In short, it has to be simple, unique, and emotional.
Some bloggers turn a skeptic eye on creating stories, believing that this can be only used in fiction writing. There’s also this traditional way of thinking that a copy should be entirely fact-driven. However, online readers are an entirely different breed of people. Their average attention span only lasts 8 seconds when it comes to reading write-ups online. If you want to make them stay longer, sticking to facts alone will get your blog post nowhere.
Creating a story can pique the curiosity of readers and will encourage them to read through the entire thing, simply because your article has something different in it.
3. Relevant Images
Why would anyone want to include an image that doesn’t really have to do anything with the article? It goes without saying that images should be related to your topic and must be placed in such a way that won’t distract readers.
Articles with images on them are also most likely to be read, so don’t limit yourself to one image. You can go for two or three, but if you want more, turn it into a slide-show.
Another tip to keep a reader’s interest is to put a caption on each image. For the most part, captions under images are read three times more than the entire copy.
Your high school English teacher may have taught you that effective writing should always be formal and professional. Well… she’s actually right, when you apply it on sites that discuss business, economics, or current affairs.
However, a blog is different. Sure, it still must be professional, but adding your own personal style won’t hurt. You can convey emotion or humor in your articles or write it in a conversational tone. Make sure your grammar and spelling are impeccable, though. After all, nobody likes reading a poorly written article.
Because you want your blog to stand out among the many other blogs found online, applying search engine optimization strategies is essential. Thus, keywords.
Find the most commonly searched term related to whatever your blog is about. Stick to that keyword and make variations and include in your article each time. Don’t overdo it, though. Remember that you’re writing for humans, not robots, so your keywords must be integrated as naturally as possible.
A copy without hyperlinks is okay, but if you want to expound more on your topic and don’t want to destroy the structure of your already-made article, then hyperlink by all means.
A hyperlink adds more depth to your posts and actually helps with the credibility of what you’re discussing. Facts should be supported by links but be careful with the websites you choose. Make sure they are authority sites and the page you’ve linked actually matches the words that you choose to link it in.
7. Social Sharing Buttons
You’ll easily gauge the impact your blog is making if you add sharing buttons to it. Social media sites are all the rage these days, and one single share could cause something to go viral. Going viral isn’t exactly easily achieved, though. You can settle for smaller goals now: to make sure your content gets shared.
This will let you know how people respond to your posts. Know the topics they often respond to and work on writing those. This way, your visitors will leave your blog as loyal fans, which means more traffic, leads, and sales.