If a content piece is lacking a great headline, what’s inside it is as good as worthless. The time spent in writing your content will make no sense if your headlines aren’t compelling. It’s like giving your competitors a better chance if you’re advertising because yours lacks something to pique their interest.
So what makes a headline clickable? Let’s discover powerful ways to write a great headline to make sure your content gets the traffic it truly deserves.
1. A Powerful Language Doesn’t Always Mean Fancy Words
Your choice of language affects the click-worthiness of your headline. If you go for unknown and hard to understand words, it will put off your readers almost immediately. Opt for a simple but powerful language instead. Try experimenting with call-to-action terms such as “Click” or “Try” or directly address your readers by using the word “You.” A power word like “never” will also transform a generic headline.
2. Use Keywords
For a blog to have a good amount of traffic, keywords are integrated in order for search engines to pick it up. However, you should not use just about any keyword you fancy. Your headline should have a specific keyword with a healthy search volume — a term that online users actively look for. This will ensure that you get all the traffic from both paid and organic search.
The good thing is that there are a lot of tools you can use to find out which keywords have high volume. There’s always free tools, but if you have the extra cash to spare, paid tools effectively do their job as well. All you have to do is key in the keywords that you want to use, and pick out the ones with high search volume.
3. Use Numbers to Attract More Readers
While not all content pieces require numbers, one fact that you should be aware of is that most online readers are automatically attracted to listicles. Numbered content pieces are easier for the brain to understand because the format is easy to digest. It’s like reading a few different articles on one page and from a reader’s standpoint, numbered articles indeed look cleaner.
4. Pay Attention to Competition
You shouldn’t be surprised if your competitors have already written something on the same topic you’re planning to discuss. Knowing that’s likely the case, try searching for your keyword on Google and check out the pages with the highest rankings. Can you make your headline any better? Remember that your headline should stand out for it to be clickable. Otherwise, your piece wouldn’t be noticed at all.
5. Traditional Views Aren’t Always Applicable
Our background in writing is mostly influenced by what our high school English teachers told us what writing is all about. Traditional views are a treasure, but it doesn’t mean you should stick to it, especially when you’re blogging or writing for audiences on the web. The thing about writing online is, the weirdest, most creative ones always get the most clicks. Don’t stick to the ways of the old and throw in some cleverness and a lot of creativity in there. It’s the only way to stand out.
Headlines are the first thing people see when looking at an article or a blog post. It’s the deciding factor whether your piece is worth their time or a complete waste. That’s why you need to get it right.