Bad backlinks are like termites that eat your website from the inside and before you know it, your page is already one step away from a digital crash and burn. Bad backlinks can either be intentional or unintentional. Regardless of whether it was created innocently or not, these digital termites need to be eradicated once identified.
The Dangers Of Bad Backlinks
Aside from the obvious disappointment of site visitors who chance upon bad backlinks, there are more serious dangers that arise from those bad apples. Bad backlinks are known to kill SEO metrics, destroy SERP rankings and might even alert Google and rustle the algorithms.
The Anatomy Of A Bad Backlink
Bad backlinks may take the form of low-quality online directories, private blog networks, sketchy blog pages, fake news websites or spammy domains. This is why it is very important to monitor links on your website regularly because one false move could mean the demise of meticulously-planned SEO marketing campaigns.
To save you the hassle of clicking each link in your website just to check if it’s spammy or not, you might want to create a Monitor Backlinks account. It saves you time and effort because it is a one-stop platform that consolidates all data that you need to know about your key SEO metrics and backlink profile.
Identifying Problematic Links
There are a lot of telltale signs or triggers that you can detect once you already have your Monitor Backlinks account. If a website has a high spam score, it has a high chance of being penalized. If a website falls on the low domain authority, you might also need to consider it as a red flag because it basically means that the website has a low rank of worthiness.
You might also want to stay away from unindexed websites because it basically means that it is a low-quality website. Websites using high external links also need to avoid because they have the tendency to use low-quality footer links, web directory or spam comments.