There is a multitude of ways to establish connections online for better ranking. Link building opportunities vary depending on the tools used and the manner of execution, among other factors.

While most people go for the low-hanging fruits and directories, there is another way to create effective backlinks without venturing into Black Hat SEO: content-based link building.

As the name suggests, content-based backlinking maximizes the use of website content to establish viable connections in the worldwide web. Below are 9 opportunities you can try if you’re thinking about using content-based backlinking in your SEO campaign.

  1. Guest Blogging/Posting

Guest blogging is a kind of X-deal between bloggers under the same or related niche. You can pitch a topic to the website administrator and ask if they could publish it. In return for the free content, you will have a backlink to your website. Of course, you must never “post and run” and do some follow-up by engaging with readers through the comments.

  1. Blog Commenting

Akin to guest blogging, blog commenting is another way you provide content to another website. There will be instances when you might get no-follow links, but there will still be a chance for you to secure some do-follows through your comments. Just make sure that your comment gets approved by doing it properly.

  1. Testimonials

Companies with websites selling a product or service tend to be very accepting of testimonials, making it a viable opportunity for link building. Write a compelling testimonial about how good their brand is and ask them to share it on their website.

  1. Case Studies

Case studies are quite like testimonials in the sense that they both provide information about another website’s product or service. However, the key difference between the two is the depth of information provided: testimonials are short and concise while case studies are longer and more thorough.

  1. Offering Content Upgrades

Like a guest post, content upgrades focus on the idea of providing content for another website. However, it is considered a more viable tactic in link building since it is much more scalable. It also has a higher probability of acceptance since it is an exclusive content for the website you are pitching in. Some examples of content upgrades are the creation of eBooks, infographics, and reports.

  1. Video Tutorials

As you may have already heard, a video is a powerful tool in SEO. In fact, experts believe that video is dominating social media since 60 percent of people would rather watch clips about things they want to know about rather than read an article about it.

  1. Round-Ups

Whether you create or participate in one, there is no question that round-ups are deemed as an effective way to establish backlinks through content. In fact, it has been proven as an effective way of establishing credibility in your niche.

Participating in a round-up means you share some of your knowledge to the writer of the content who will then link to your website for more information. Creating one, on the other hand, puts you in the driver’s seat where you can seek experts’ knowledge. They will then share the round-up since you linked to their specific websites. Either way, it’s a win-win.

  1. Communities

Niche communities are considered as great avenues to gain links and traffic to your website. One of the most popular communities you can find online is Reddit, but you can also try seeking smaller hubs. The bottom line is to make sure that you find one that is within your chosen niche.

  1. Promotions, Giveaways, Free Tools, and Contests

Everybody wants freebies and prizes, whether it’s a physical or digital item. For most of the Internet, contests, giveaways, free tools, and promotions are deemed effective content-based link building for one reason alone: users cannot resist trying out something that will not cost them anything.