Websites rely on the millions of internet users every day to gain traffic and convert it into profits. Indeed, it goes without saying that the internet is one humongous marketplace where competition is fierce among vendors looking for customers and buyers. Business owners that rely on the World Wide Web are constantly finding ways for their products to stand out, and with the rise of social media, a wider audience is ready to be conquered for their business to survive.
To rise on top of the internet chain, however, SEO and content marketing must be applied effectively. Unfortunately, not all marketing strategies work, especially with search engines constantly changing their algorithms, resulting in changes that may have hurt some websites.
Are you sure all your SEO methods are appropriate? Below are some SEO mistakes that may have hindered your blog from reigning the Web.
1. Doing SEO Once
As pointed out above, changes in algorithms are inevitable, and along with it, SEO does too. Whether you’re a blogger or running a website, relying on a single application of SEO will likely bring your site down and lower your rank in SERPs. It is important to perform SEO regularly to keep up with how search engines work.
You also need to consider the fact that your competitors may have multiple techniques and made regular changes to their SEO methods. What if you didn’t? You end up getting left out and your competitors will rise above you without effort.
Remember that search engine rankings are at their most competitive. There’s a need to follow up on SEO daily to make sure that the techniques you’ve been using are still working. If not, make changes to your SEO campaigns and find out which methods work as of the moment. This will ensure the stability of your website and help it grow continuously.
2. Putting Too Much Focus on the Header Tag
The header tag, or H1 tag, is as important as your content. Given it’s the title of your post, this part is the first thing your readers see, and while it matters when it comes to presentation and readability, putting your sole focus on it without minding its content is a big no-no.
These days, it’s all about the quality of your content. Search engines are now more focused on the human element of SEO and they care more about how your audiences feel about it. It must be relevant enough for internet users to engage and not just click on it.
3. Relying on Pop-Ups to Grab Readers’ Attention
Pop-ups are indeed attention-grabbing to the point that they are annoying. It’s a good strategy to momentarily distract a reader and get your product and service shoved on their faces, but overdo it and search engines will penalize you. In fact, Google has become more strict about it.
Google doesn’t like the fact that your pop-ups cover almost half of your content, hindering readers from actually getting the information they want. They are considered intrusive, and instead of getting your reader’s attention, they will most likely leave your site and find another one wherein they can access the content easier.
If you want to use pop-ups, keep it a minimum. Make sure it doesn’t cover up most of your content. Not only Google will love you for this — your readers will appreciate it, too.
4. Not Caring About Mobile SEO
These days, you can’t just put up a website and not make a mobile version of it. Understandably, not a lot of websites have audiences from mobile devices, but does Google care? No, it doesn’t.
Google used to have those “mobile-friendly” notes next to links. It has since been removed, but it doesn’t mean the search engine has forgotten all about it. Google expects that each website is “mobile-friendly,” and in fact, it prioritizes those sites that apply mobile SEO.
If you haven’t done this yet, it high-time you do. It’s all about the AMP these days, or what Google calls Accelerated Mobile Pages. Without it, expect you’ll be forever inferior.
5. Expecting SEO to Work Immediately
If your site or blog is fairly new, don’t expect to see significant results overnight. Old SEO once made this possible, but this was because it was more search engine-centered back then. Modern SEO, however, is more focused on people. Your goal is to satisfy real people with quality content, product, or service first before positivity comes running your way. It will take a while to take effect, but if you want satisfying results, you have to extend your patience to see your page grow organically.