Link building is one of the most popular marketing strategies of web marketers. However, it is not for the faint-hearted because one false move, and this marketing strategy could go up in flames and end up being penalized by Google. To avoid making common link building mistakes, below are five popular linking techniques you have to avoid.

Scholarship Links

Using scholarship links may be tempting, with the number of students all over the world, linking your website to the scholarship links might do more harm than good. Unless your website is closely related to scholarships or other academic grants, the link would just be irrelevant and end up looking spammy. Remember, just because a website ends in .edu, it doesn’t mean that it’s high-authority

Philanthropic Events 

While linking your website to a website that is holding or supporting a philanthropic event might seem to be a good idea, think again. According to Search Engine Journal, it simply does not move the dial on rankings. Aside from that, John Mueller of Google released a statement that if Google detects an unnatural backlink from your website that is purely irrelevant or out of line, the web spam team might take action on it.

Viral Link Campaigns

Basically, viral link campaigns can be useful and effective backlinks when used with a highly-targeted market. However, when a campaign is too general, it will be less likely to generate relevant links. Also, creating a viral stunt or contest just to get links may result in irrelevant inbound links, which Google greatly discounts.

Content Marketing

Although they may have some similarities, it is important to know that there is a difference between content marketing and guest blogging. Content marketing is acceptable when its sole purpose is to educate or add value. However, when it already involves payment for the writer or the link, it can be considered as an advertisement which violates FTC guidelines.

Free Samples Or Products

Using a linking technique that involves free samples or products are a no-no because it still falls under the variation of a paid link. This is also a hot link that may be a violation of FTC guidelines involving paid publishing reviews samples, products or services.