Keywords are and will remain an important factor in search engine optimization as it is the means websites use to choose their target audience. However, it is no secret that searching for the right words or phrases to use in this SEO strategy is a challenging task. Because of this, we have listed down 4 things you need to do when planning Google keywords for your page.
- Understand What Keywords Are and Why They Are Important
At the very beginning of any study is the definition of the core subject. In this case, understanding keywords— what they are, why they are important, and how to use them— is imperative for beginners in SEO to grasp the technique fully.
Keywords are phrases that define what people are searching for and what a website is all about. In the old days, websites use one or two words as their main keywords. However, as the Internet became bigger and search engines grew wiser, keywords progressed into phrases that describe not only the broad topic of a niche but also the intent of users when typing them into search engine queries.
- Understand Search Engine Users’ Intent
The Google’s core search algorithm update released in March 2018 caused a big drop in ranking and traffic in many websites across the web. While the company has since denied that it is meant to punish pages, the effects of this patch proved to be detrimental to many websites that used to experience good traffic.
Because of this, SEO experts dissected the core search algorithm update and found out that Google is now trying to understand the intention of users when searching for a particular keyword phrase. With that in mind, understanding the motive behind users’ use of keywords are more important than ever.
- Choose A Keyword Niche
After knowing the basics of keyword uses in SEO applicable for 2018, it is time to choose a keyword niche for your website. This can be relatively easy if you are building a website for an existing company since you only need to know what keywords relate to the nature of your business.
- Do Research and Build A Keyword Bank
When you already have a keyword niche, it is time to establish a collection of keywords you can use through research. Below are some tips SEO experts— and Google— provided for beginners to use on this journey.
Think Like A Customer
According to Google AdWords’ support page, thinking like a customer is imperative to know what words they would use to describe products and services offered by your company. This means you should put yourself in their shoes while listing down possible word combinations to build a rough list of what might be effective in the optimization of your website.
To do this, you should use more specific keywords like “men’s basketball shoes” instead of just using “men’s shoes.” This way, you should be able to narrow down customers from the general male population looking for shoes to those who like playing basketball.
Refine Your Niche Keywords
When refining your niche keywords, always remember that you need to choose ones that are specific to your business, your website, and yourself. This way, you can match keywords that your target audience type in the search engine query box and use them most effectively on your website.
Know How Competitive They Are
To achieve effective SEO for your website, you should know the level of competitiveness of the keywords you intend to use. This way, you will be able to gauge the expected success rate of your website since the lower the competition, the higher your chances to be found online.
After following these tips, you should know that your journey in SEO is only beginning. Building a keyword bank isn’t the last thing you need to concern yourself with in keyword targeting as you should constantly monitor the changes in user intent through the keywords they commonly in search engines like Google.