Link building is very crucial to creating and maintaining a relevant website. There is actually such a thing as white-hat or black-hat link building and if you want to be on Google’s good side and avoid being penalized, you have to make sure that you are using the white-hat strategy.
However, with all the contradicting information out there, it’s quite difficult to distinguish if your link building strategy belongs on the white-side strategy. If you want to know more about link building and ensure that you are on the right track, below are 4 link building habits in 2018 that you need to drop in 2019.
Stop Thinking That All Links Are Equal
It’s time to debunk the mentality that all links are equal no matter where it’s position is. The truth is, link placement on a page determines its value together with other factors like type of link, font size, font attributes, text context, etc.
Being Scared Of Using Image Links
Some people think that using image links belong to the black-hat strategy of SEO. However, there’s actually no penalty in using image links for SEO. Of course, just be careful not to go overboard, as this might already go against Google’s guidelines. Moderation is the key.
Linking Wiki-like Pages
It’s time to stop believing that linking your page to a high-authority website will help you with your SEO needs and in return, give you a ranking boost. The truth of the matter is, Wikipedia and other similar sites are ranked by Google depending on the PageRank value of the links on their page. In other words, linking your website to Wikipedia and other similar sites won’t necessarily give your page a magic boost.
Links Are Important Ranking Factors
Links are crucial to a website’s success but it’s not the only factor that can attribute to its success. Keep in mind that Google’s ranking factors are not focused on links alone. If you want to ensure that your backlinks are Google-approved, you can monitor them with Penalty Risk metric.